Explicitly in the article, one of the headings is "AI slop is deceptive or low-value AI-generated content, created to manipulate ranking or attention rather than help the reader."
So yes, they are proposing marking bad AI content (from the user's perspective), not all AI-generated content.
How is this any different from a search engine choosing how to rank any other content, including penalizing SEO spam? I may not agree with all of their priorities, but I would welcome the search engine filtering out low quality, low effort spam for me.
Yes, that's why we'll publish a blog post on this subject in the coming weeks.
We've been working on this topic since the beginning of summer, and right now our focus is on exploring report patterns.
So yes, they are proposing marking bad AI content (from the user's perspective), not all AI-generated content.