Over the last 20 years of tech, the giants have taken the smartest folks out there and put golden handcuffs on them. You could hire up all the smart folks and put them to work, or leave them out there and have them compete with you. With the launch of cloud providers and (expensive) dynamic scaling the problem only got worse. Think about hiring in the pandemic. Every one at home, with a stimulus check and nothing to do. Rather than a flurry of new software you got mass hiring.
But now we are in a capital intensive hardware cycle. Where in order to compete you need to have lots of $$$$ as well as software know how. It does not matter that there are smart people out there, without hefty backing they wont get very far.
I suspect that software is about to enter its "punk" era. We have software for small businesses that will help with accounting, HR, customer service, and cloud providers are starting to see some interesting competition. Much like the old punk poster showing you 3 chords and telling you to start a band it is entirely possible to find three friends and start a business that makes 1-10 mill a year with little effort and lower costs. The moment you stop thinking "unicorn" and start thinking "sustainable" the economics shift radically.
The effort in those businesses was never coding, it was always connecting with and selling customers, understanding them, and supporting them as time went on. AI can help with some of that but generally the connections and network effects have outsized contributions in the smaller niches.
Not to mention that there's already a small market for software products that work just like existing products that were once good, only without all the AI getting in your way at every turn. You're just not going to be making huge enterprise sales with such a product (in 2025).
Funny to me how many of the replies to this comment are assuming you mean all these "punk" startups will be possible because of AI, when your actual comment says nothing of the sort.
I think you're on to something, but interest rates probably have to come down a bit more for it to really have legs. We definitely need a response to enshittification though.
Over the last 20 years of tech, the giants have taken the smartest folks out there and put golden handcuffs on them. You could hire up all the smart folks and put them to work, or leave them out there and have them compete with you. With the launch of cloud providers and (expensive) dynamic scaling the problem only got worse. Think about hiring in the pandemic. Every one at home, with a stimulus check and nothing to do. Rather than a flurry of new software you got mass hiring.
But now we are in a capital intensive hardware cycle. Where in order to compete you need to have lots of $$$$ as well as software know how. It does not matter that there are smart people out there, without hefty backing they wont get very far.
I suspect that software is about to enter its "punk" era. We have software for small businesses that will help with accounting, HR, customer service, and cloud providers are starting to see some interesting competition. Much like the old punk poster showing you 3 chords and telling you to start a band it is entirely possible to find three friends and start a business that makes 1-10 mill a year with little effort and lower costs. The moment you stop thinking "unicorn" and start thinking "sustainable" the economics shift radically.