Chances are, you can buy a bicycle that is 'made' by whatever your favourite car brand is.
Need a Ferrari bicycle? How about a Ford, a BMW, a Mercedes or anything else?
Chances are that there is a bicycle out there with your favourite car logo slapped on the headtube. And none of them have sold, maybe with the exception of Peugeot, but they got out of bicycles too (albeit to license the brand). Note that Peugeot and scores of other auto companies started with bicycles before adding motors and wheels, so bicycles should be a core competency.
As for Rivian and their bicycle, they will sell a few to people that just want the bed of their truck to have a bicycle in it. Non-Rivian truck owners? They will take a pass.
But as a 'halo product', it should work. They can get the marketing they want from it.
Need a Ferrari bicycle? How about a Ford, a BMW, a Mercedes or anything else?
Chances are that there is a bicycle out there with your favourite car logo slapped on the headtube. And none of them have sold, maybe with the exception of Peugeot, but they got out of bicycles too (albeit to license the brand). Note that Peugeot and scores of other auto companies started with bicycles before adding motors and wheels, so bicycles should be a core competency.
As for Rivian and their bicycle, they will sell a few to people that just want the bed of their truck to have a bicycle in it. Non-Rivian truck owners? They will take a pass.
But as a 'halo product', it should work. They can get the marketing they want from it.