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For JIRA competitors are a dime a dozen. A lot of them are targeted at startups and small shops who heard JIRA was hell and think their needs are really basic and will be for a long time.

The funniest I actually had to deal with was Monday. The very premise is that task management is simple and the visual interface will reflect that. Bright colors, low information density, minimal data model and very screenshotable screens. Then when actually using it for a dev team, the first question is how long we decide to try it before giving a verdict.

> Gmail

It really depends on what feature you rely on that aren't IMAP. If it's Google services integration, they might never be a competitor ever, for instance.



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