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Jobs brought product to the table, but I don’t he did so because it was niche. I think he chose the products because it was solved a personal problem.

I remember a pre-iPod MP3 player where, to get to the 200nd song (a somewhat common thing if you listen to music a lot), it was absolute struggle.

Well then the iPod came out was its analog wheel. Suddenly selecting and listening to music was enjoyable.

I continually think about this: I feel like a lot of products, from kitchen tools to vehicles, have never been used by the people who make them.

His personality aside, what I think Jobs brought to the table was that he was a head guy with taste that was actually making things for himself and that he actually used what his company made day to day. It created a feedback loop that I think many companies lack (that or the head people have no taste).



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