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What?

Whales is a term thats been there from the Casino days of Las Vegas. You may know its other variant - High roller.

Its a historic term that has been re-purposed and used correctly for once.

It has nothing to do with maturity/immaturity OR addiction.

That out of the way, lets move on to addiction - Source.

Please show me where zynga gets most of its money from people who are addicted, and please also show me data on statistics on addiction in social games.

Instead try doing a search on "video game player personality types" and go from there. IIRC the magic the gathering guys had a great simple break up.

Heck reams of data have been generated on how the freemium system works from the days when western MMOs started learning from the Asian/Korean systems.

From the top of my head - if you arent a subscriber you are the content. Its the free players who support friend networks who bring in a few players who are able or interested enough to dump in large amounts of cash before moving on.

Thats their largest source of income. The cross section of income sources with addiction is tenuous and tangential.

Some of the stuff you are saying here is incorrect/not borne out by data.



>"Whales is a term thats been there from the Casino days of Las Vegas. You may know its other variant - High roller."

"Whales" is also used in the financial world for a person with lots of money and no knowledge of what to do with it. In other words, a mark for the clever financial "advisor".

Though, I suppose that in reality there's not much difference between the two definitions.


Let's assume the term whale is the same one that is used in casinos.

Do you believe that gambling is not an addiction?

I will defer to your knowledge on the history of online gaming. I'm not a gamer.

However I'm not sure you are doing much to advance the idea that Zynga is not making its money from capitalizing on addictive behavior that rises to the level of being unhealthy. Is that what you are saying?

That seems to be what the other commenter is arguing: the business relies on cultivating an (unhealthy) addiction. It seems like a simple notion. Can you prove him wrong?

What I do know is Zynga is not the type of company I would want to work for nor invest in. And their stock price is reflective of my concerns.


You don't have to "assume", just do a search. It is still common knowledge and hasn't wafted into apocrypha so even asking people would be effective.

As I said earlier: source. I can also come up with argumentative gambits easily, but this is a subject that I actually focus on, so I'd like to see the source which gives you your confidence.

AFAIK your statements can only be supported by the most edge case and liberal interpretation of the data.

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"Zynga is.... capitalizing on addictive behavior". source? From what I know that is not how the freemium model works, so I am curious as to where you got this data. I am eagerly awaiting your response since it would be news to me.

Your comment where you seemed to put words in my mouth are disconcerting. Answering it would be giving it more grace than it deserves, since I never stated what you imply.

Your last statement is also strange. The stock price, If anything, shows that your assumptions are wrong, as the sin industry is always profitable, and zynga's stock is dropping.

Which as I said is because people got bored and moved on.


I was not trying to bait you into a trap by mentioning gambling. I only wish to point out that the choice to take a term from the gambling industry (one that profits from an addiction?) might be interesting. It might be suggestive. Or it might be pure coincidence. But it's an interesting choice.

You have mentioned "the data" a few times. May we have a source?

The stock price is an indication of Zynga's popularity with Wall Street. It has no bearing necessarily on what corporalagumbo is saying. And I never suggested it did. I mentioned it because it's one thing a casual observer (e.g. me) might follow, along with their disclosures to the SEC.




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