Business can request it, but it's your job as a software engineer to build quality software; don't shift the blame.

Does a construction engineer blame an architect's wacky designs if a building collapses? No, they either engineer it so it doesn't collapse, convince the architect that it will collapse because physics, or they refuse.

People want to be able to use a bridge for free too, doesn't mean there's no money in it.

As for gold plating, is that really improving software quality, or is that yak shaving / bike shedding?