It's not some zero sum game. And "work that matters" or "practical impact" are deeply subjective and contextual.
If someone is a freelancer that makes websites more accessible then what qualifies as "practical impact" will change. Finding clients who need your service, sharing your work with others so they can see what you do, actually doing the work, dealing with boring but necessary business admin, etc... All of that is necessary.
And optimizing one precisely does mean avoiding taking time away from the others. If you work for yourself then you have to get clients / sell products -- there's no way around that.
Anyone who is serious about that type of marketing knows you treat it like a system.
You have evergreen content that you evaluate to see if people find it useful and engaging.
You slowly build up to having a library of that evergreen content. Maybe it's something like 30 long-form blog posts that people really love.
You then chop up those 30 blog posts into useful nuggets for posting on whatever social channels your audience is on (e.g. LI). Say you end up with 150 actually useful nuggets.
And then you rotate through those. Maybe you post three a week. It will take about a year to get through them all.
Then you rinse and repeat. That's an oversimplification, but you get the point. And this is clearly amenable to partial or full automation or delegation after you've written the original blog posts.
It works because not everyone sees your posts. If your most popular nugget is #57 and you only post it once, you can bet it will be popular again next time you post it and that new people will see it.
That's how you get your 1000x of content in a way that doesn't really take any extra time if you already were wanting to do long form writing anyway (which anyone with expertise really should do, if they enjoy writing).
If someone is a freelancer that makes websites more accessible then what qualifies as "practical impact" will change. Finding clients who need your service, sharing your work with others so they can see what you do, actually doing the work, dealing with boring but necessary business admin, etc... All of that is necessary.
And optimizing one precisely does mean avoiding taking time away from the others. If you work for yourself then you have to get clients / sell products -- there's no way around that.
Anyone who is serious about that type of marketing knows you treat it like a system.
You have evergreen content that you evaluate to see if people find it useful and engaging.
You slowly build up to having a library of that evergreen content. Maybe it's something like 30 long-form blog posts that people really love.
You then chop up those 30 blog posts into useful nuggets for posting on whatever social channels your audience is on (e.g. LI). Say you end up with 150 actually useful nuggets.
And then you rotate through those. Maybe you post three a week. It will take about a year to get through them all.
Then you rinse and repeat. That's an oversimplification, but you get the point. And this is clearly amenable to partial or full automation or delegation after you've written the original blog posts.
It works because not everyone sees your posts. If your most popular nugget is #57 and you only post it once, you can bet it will be popular again next time you post it and that new people will see it.
That's how you get your 1000x of content in a way that doesn't really take any extra time if you already were wanting to do long form writing anyway (which anyone with expertise really should do, if they enjoy writing).