Sunken cost fallacy. Israel annexed the Golan Heights despite the overwhelming condemnation of basically every nation. The incumbent Likud Party sees it as an effective strategy and will likely continue until the odds turn against them. The violence against civilian populations and disrespect of international law serves their immediate political needs.
Especially if you live in America.
They allowed this to happen. They voted in favor of giving money and weapons to Israel.
https://www.trackaipac.com/