WhatsApp has been relatively feature stagnant for a long while now, and it's certainly being almost ubiquitous for a long time too, but we're seeing an explosion in features and product tweaks recently? I wonder what the trigger was to suddenly leverage the enormous corpus of users to sweat more cash out of it?
I think the op did not mean that. Whatsapp has been adding many new features and tweaks recently(maybe 6months-1yr).Before that they were not that keen on changing.