> most people won't switch because of network effects, so meta can keep tightening the screws
Network effects are much much smaller for messaging apps vis-a-vis social networks because there is no problem in incrementally moving your DMs from one place to another.
There is no switching involved, you can have two apps installed at the same time. It's not a social network where posting to one means the people posting on the other won't see your stuff.
When I did it, because my phone supports multiple apps being installed at the same time, I was able to do it gradually. Most people I know do have a second option to reach them so it wasn't a problem at all.
That already happened in EU with trying to force leading communications platforms to integrate with at least one competitor. I remember an initiative to make WhatsApp integrate with (wait for it..) Skype.
Network effects are much much smaller for messaging apps vis-a-vis social networks because there is no problem in incrementally moving your DMs from one place to another.