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This is the story from the point of view of a user:

One day the app asked me to pay. It was less than 1 Euro per year, I think. I never associated a credit card to the app store (Android) so I did not pay and waited to see what would happen.

It kept asking for money for a few days but it kept working, so I thought they were not serious about it. Then it stopped asking. It started asking for money again after a few months but I remembered what happened before so I waited again. It kept working and eventually stopped asking for money. This pattern repeated a few times until maybe the time FB bought it.

I believe that if it stopped working people would have switched en masse to another app, maybe Telegram? We also had Viber and probably FB messenger too.

Switches happened many times in the 90s and early 2000s. I remember AIM, ICQ, MSN, then Skype. Whole networks of people moved to the next one or used more than one to message different friends. WhatsApp never had a chance to earn money directly from its users IMHO.



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