"Old-style marketing is where you run around to meetings and conferences, build relationships, convince people one on one. Old-style marketing is dead. I say this as an old-style marketer."
I'm pretty sure you're describing sales rather than marketing. And growth hacking, while a cool approach, hasn't replaced anything in traditional, old-style marketing - as a recent meeting at P&G has shown me.
To me, the growth hacking idea is simply another way of saying "how do we make our product viral", which was the question everyone asked me after Hotmail blew up. The difference, and I think there is one, is that you think of putting someone in a marketing role in charge of this, instead of product, with the assumption that the marketer actually has some clue as how to create growth.
That all being said, as a marketer, I'm intensely data focused!
I'm pretty sure you're describing sales rather than marketing. And growth hacking, while a cool approach, hasn't replaced anything in traditional, old-style marketing - as a recent meeting at P&G has shown me.
To me, the growth hacking idea is simply another way of saying "how do we make our product viral", which was the question everyone asked me after Hotmail blew up. The difference, and I think there is one, is that you think of putting someone in a marketing role in charge of this, instead of product, with the assumption that the marketer actually has some clue as how to create growth.
That all being said, as a marketer, I'm intensely data focused!