It's good to be exposed to this sort of thing as an engineer. What it teaches you to do is how to make an impact--you can figure out that feature X, despite seeming boring and uncool, will dramatically change your business. That's a great skill to have and will definitely help your career in the long run.
I hope so. The strange effect has been it has up-leveled my community impact for the developer communities in New York I care most about. Learning this stuff has definitely helped me converse better with my own kind.
