3) Have the primary metaphor be "Buy a product from our shop"
4) Have all products be available elsewhere
Then Amazon is probably going to bury you.
But that's like four knobs you can twist, right?
Maybe you sell only one item, or a limited set of items. Maybe you don't let customers pick anything because that's not really what they want to do -- in fact, maybe not needing to choose is your selling point. Maybe you're selling a subscription to consumable goods rather than consumable goods, or a relationship which is so subscription-like that it makes no difference. Maybe you have exclusive access to a product, to a product mixed with IP, or to a particular opportunity to buy a product.
c.f. Dollar Shave Club, Gilt, BlueNile (which might as well be SaviorOfTheCluelessGroom.com), etc etc.
1) Carry everything or everything-in-your-market
2) Have customers drive product decisions
3) Have the primary metaphor be "Buy a product from our shop"
4) Have all products be available elsewhere
Then Amazon is probably going to bury you.
But that's like four knobs you can twist, right?
Maybe you sell only one item, or a limited set of items. Maybe you don't let customers pick anything because that's not really what they want to do -- in fact, maybe not needing to choose is your selling point. Maybe you're selling a subscription to consumable goods rather than consumable goods, or a relationship which is so subscription-like that it makes no difference. Maybe you have exclusive access to a product, to a product mixed with IP, or to a particular opportunity to buy a product.
c.f. Dollar Shave Club, Gilt, BlueNile (which might as well be SaviorOfTheCluelessGroom.com), etc etc.