Maybe because Google is largely responsible, paying for the research, of most of the results we are seeing now. I'm not a Google fan, in the web side, and in their idea of what software engineering is, but they deserve to win the AI race, because right now all the other players provided a lot less than what Google did as public research. Also, with Gemini 2.5 PRO, there was a big hype moment, because the model is of unseen ability.
Maybe they deserve it but it would be really bad for the world. Because they will enshittify the hell out of it once they're established. That's their MO.
I don't want Google to have a stranglehold over yet another type of online service. So I avoid them.
And things are going so fast now, whatever Google has today that might be better than the rest, in two months the rest will have it too. Of course Google will have something new again. But being 2 months behind isn't a huge deal. I don't have to have the 'winning' product. In fact most of my AI tasks go to an 8b llama 3.1 model. It's about on par with gpt 3.5 but that's fine.
The situation with LLMs is much different than search, Google doesn't have such a large lead here. LLMs are social things, they learn from each other, any provider with SOTA model will see its abilities leaked through synthetic training data. That's what GPT-4 did for a year, against the wishes of OpenAI, powering up millions of open model finetunes.
