I'm interested in this pricing psychology? Till what point would people say, "Fuck it, I don't care". $9.95? $14.95? or even $19.95? I think $20 bucks is pushing it. Maybe $15 might be the largest "throwaway" money for most people.
For you $20 is the threshold. But for Warren Buffet? But for a small business that could earn $2000 more a year with a great social service? For a Venezuelan person whose same $20 means a ton of work?
It depends. 20% of Americans have 80% of the wealth.
Unfortunately for appwhateveritis, I suspect the cool wedge users that got facebook where it is are more price-sensitive than the old folks they want to get away from.
I think it varies heavily by personality and economic status. For me, $5 or less is a rounding error. For some it's $1 or less, for others it's $20 or more.
