it's unique, and it's not even that bad. you shouldn't compare this to the apple watches of the world when the screen itself could display 64 colours at best (monochrome at worst). the design language should line in perfectly with those from the pebble os. it's supposed to be quirky, not liking the looks of it just means you're not the target audience.
It's not the worst but the original Pebble Time Steel looks better IMO. I understand why they used a simpler case design (They don't have the resources to make anything like the PTS) but I still like the PTS design more. Maybe someone will come out with a custom case or something idk