From a 1969 study of preindustrial societies (though I'm not sure if they are all contemporary or if some are historical):
39.2%: No writing 37.1%: Pictures only 23.7%: Writing
From a 1969 study of preindustrial societies (though I'm not sure if they are all contemporary or if some are historical):
It's from a somewhat famous data set in its field: George P. Murdock, D.R. White. Standard Cross-Cultural Sample (SCCS). Ethnology (1969)