That must be on media I don’t use, as I didn’t even know they advertised. I independently settled on cosmic crisp (and the nearly identical crimson crisp) as my standard.

I never did like honeycrisp all that much, though. It’s a little too sweet and something about the flavor is just a little bit wrong. It’s hard to describe but it’s like they tried a little too hard to make the ideal apple. It’s alright and I’d be happy to eat one but I don’t buy them.