The call out is "what I want to be" and of the 3 choices I'm given, all 3 are white male 25-30 something techies.
I can't understand why you'd want to advertise that so blatantly. I'd recommend something less abstract, like a useful explanation of what your site does etc.
The idea is to inspire people by showing how you can gain skills informally. Individuals featured on the front were either college dropouts and/or achieved their goals via informal education.
We will be adding quotes from them, videos with them and also will be highlighting others in the industry that have achieved their dreams by constantly learning.
Its not an ad play, but instead a way to just inspire. After all, we all seek mentors and get inspired by great stories.
