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[ For those unfamiliar - Waterstones is a major British bookstore chain, with >300 stores, >3,000 employees, etc. https://www.waterstones.com/ ]

Google pays $billions to Apple to be "unfairly" favored for search, Amazon doubtless pays Microsoft extremely well for similar treatment.

It'd be nice if Waterstones' legal folks could do something...but my bet would be "nope".



It's an ad, not an algorithmic change, so Amazon indeed pays.

*) I'd say clearly marked but of course the [Ad] is kept in toned down colors to make it not obvious




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