> If you take a closer look at your ticket, you may notice that it has a gliding movement, making it in a sense, alive. That movement is our ticket technology actively working to safeguard you every second.

This part made me want to throw up, preferably a couple of buckets full, right onto the heads of the marketing team who came up with it.

Kudos to the author of the article. Great work and a great read to go with it.