I'll argue that business is a lot faster paced in the "age of enshitification" than it was in the past so that today a company can decline as much in 4 years as would have previously taken 40.
4 years ago I bought something from AMZN roughly weekly, today I buy something from them every few months. They'll put up a banner that says "You paid $30 for shipping in the last year" and I'm like, yeah, you want a lot more than that for Prime. They've got the data to show that, at best, I watched about $30 worth of Blu-Ray discs worth of content on Prime Video per year. Add it up and Prime makes no sense for me.
The fact that they have a highly profitable AWS business makes it worse instead of better since they can maintain the perception of normality, even growth, and not have to pay attention to the rest of their business.
Their forced insertion of ads into their streaming content was it for me. There are so many shows that do not say ad supported and available with Prime, yet as soon as I'm watching something that shows me an unexpected ad break, I stop it right there. I doubt there's anyone looking that the specific metric of how many shows stopped being viewed at the ad break, but I can't imagine I'm the only one.
I always suspected YouTube pays attention at ad breakes because every time they would dare starting a video with 40/50 seconds of unskippable ads (happens on the tv app only, they never dared on desktop/laptop) I just exit the video, reopen it (or another), and I'm served for a goos hour 15 to 25 second ad max.
And yes, I went for Premium which I find outrageously expensive.
Agree. I feel they are getting high on their own supply.
Management bullshit that is usually fed to 2nd tier companies by giving examples of Amazon on how the best in industry operates is now actually believed by Amazon itself.
4 years ago I bought something from AMZN roughly weekly, today I buy something from them every few months. They'll put up a banner that says "You paid $30 for shipping in the last year" and I'm like, yeah, you want a lot more than that for Prime. They've got the data to show that, at best, I watched about $30 worth of Blu-Ray discs worth of content on Prime Video per year. Add it up and Prime makes no sense for me.
The fact that they have a highly profitable AWS business makes it worse instead of better since they can maintain the perception of normality, even growth, and not have to pay attention to the rest of their business.