> The reason to architect for scalability when you have 5 customers is so if that exponential growth cycle hits, you can capitalize on it.
If you have a product gaining that much traction, it’s usually because of some compound effect based on the existence and needs of its userbase. If on the way up you stumble to add new users, the userbase that’s already there is unlikely to go back to the Old Thing or go somewhere else (because these events are actually rare). For a good while using Twitter meant seeing the fail whale every day. Most people didn’t just up and leave, and nothing else popped up that could scale better that people moved to. Making a product that experiences exponential growth in that way is pretty rare, and struggling to scale those cases and having a period of availability degradation is common. What products hit an exponential growth situation failed because they couldn’t scale?
If you have a product gaining that much traction, it’s usually because of some compound effect based on the existence and needs of its userbase. If on the way up you stumble to add new users, the userbase that’s already there is unlikely to go back to the Old Thing or go somewhere else (because these events are actually rare). For a good while using Twitter meant seeing the fail whale every day. Most people didn’t just up and leave, and nothing else popped up that could scale better that people moved to. Making a product that experiences exponential growth in that way is pretty rare, and struggling to scale those cases and having a period of availability degradation is common. What products hit an exponential growth situation failed because they couldn’t scale?