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It sure doesn’t feel free. YouTube has cranked the ads up so frickin’ high that I swear they’re quietly in panic mode about profitability.

Every month I notice the temperature of the pot is up a few degrees. This month it’s unskippable 15 second ads before most videos. Last month it was the first search result now being an ad. Before that it was how 5 second ads are now 7 seconds.

If I thought to write them all down I’d have a dozen more steps to share.

My kids now call it “the Bad YouTube” vs. YouTube Kids because the former is flooded with ads.



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