> There are individuals who run social media accounts that reach hundreds of millions of people every month.
And who holds the levers to that reach? The social media companies. If they want that account’s posts and I be less visible to users they’ll be able to do it in a heartbeat (and have!)
Sure, I'm not disputing each social media company has the ability to alter public discourse.
My whole point is that there are literally billions of entities (everyone on Earth with an internet connection) who also have the ability to alter public discourse at scale. Hence why it's a vague boogeyman... the phrase "alter the mindset of a population" could be used to describe anything from a Orwellian propaganda machine to a Mr. Beast video.
In the 1990's, you could've claimed "Tetris is a software product developed by a geopolitical competitor (Russia) that has the capability to alter the mindset of the population" and you would've been right, but it would've been a silly thing to get worked up over.
And who holds the levers to that reach? The social media companies. If they want that account’s posts and I be less visible to users they’ll be able to do it in a heartbeat (and have!)