If you have a Kindle with WiFi, you can send the PDF to your personalized Kindle email address with word 'Convert' in the subject and it will convert the PDF to the appropriate format for your Kindle. It works beautifully.
It work kind of okay, but formatting tends to get screwed up when doing this. Conversion with something like Calibre can give better results, but typically nothing's as good as a well-prepared epub or mobi.
I just did this for the book, the automatic Kindle conversion handled this particular book pretty poorly. Randomly long spacing between words or spaces removed and alignments destroyed in some spots. Not unreadable but it obviously looks like a conversion.
It's still better than reading a PDF on an e-ink Kindle or phone sized screen, it's just a bit messier. Sometimes the Kindle conversion works superb though, it's just a crapshoot.
Not to be a dick, but I would appreciate a mobi version of it.