Actually, what continues to shock me is the level of sanctimony achieved by online privacy advocates. You willfully ignore the benefits of data sharing and cloud services, benefits embraced by millions of people and corporations every day, resulting in massive savings of time and money. You assume that everyone who stores anything online is "ignorant" of the ramifications, whereas in reality they are making an informed economic decision. Really the only ignorance I see here is when people issue frothy prophecies of a digital doomsday like this one, simply because the prevailing trend runs counter to their own personal philosophy.