I always try to avoid being cynical, but in this case, It's hard to argue otherwise:

Page title <title>: Instagram Fakes Spreading Malware on Android Devices

Post title <h1>: Fake Instagram apps are spreading malware on Android devices

In the page title, "fakes" is ambiguous. Is it a noun or a verb? The page title shows up in search results and RSS feeds, thus the ambiguity is present in a place where the verb interpretation would raise more eyebrows.