> *Including things like how good your landing page is.* That will impact CP... | Hacker News

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		swores on April 18, 2012 \| parent \| context \| favorite \| on: Pricing in reverse: use a product's price to figur... > Including things like how good your landing page is. That will impact CPA, not CPC.

ankeshk on April 18, 2012 [–]

Actually, Google has this measurement scale called "Quality Score." Your landing page is one of the things they evaluate to measure the quality score. And your quality score affects your CPC.

You can read more on it here: http://support.google.com/adwords/bin/answer.py?hl=en&an...

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