Indeed. If you are the board of any publicly traded technology company right now, and you don't have an AI strategy that you are telling the market, your stock is going to take a beating as investors flock to those who do. The strategy doesnt need to have a lot of meat behind it. Once it was crypto, now its AI, tomorrow it'll be something else. But AI has really captured people's imaginations, which means even the most foggy investors are looking at it. That drives leadership behavior more than the tech itself