The SBC bitrates discussed in the article are nuts. Opus is transparent at 1/5-1/4 of those rates. OTOH it’s newer and maybe ten-year-old cheap Bluetooth chips couldn’t have handled it.
Also keep in mind that you would also need realtime transcoding on the transmitter, as the device would need to mix whatever audio-codec is provided with other channels (Notification sounds, etc.) and encode it into Opus on-the-fly.
Not sure what is a failing unique to capitalism here. The USSR had a standards body comparable to western ones (Gosstandard) and that still has plenty of political infighting and abuse. And for all of capitalism's failings, I don't think it's had any scientific failings on the level of Lysenkoism.
Capitalism isn't bad per se, however capitalism without any limitation can be quite dangerous for allowing too much power in the hands of too few entities.