So, when those so called journos learn to put some contact information for the covered business - a link, the domain name as text (if links are too hard or impossible within their CMS), or at least a phone number! Now, people have to google "Delicious Nutritious" and hope a domainer isn't owning DeliciousNutritious.com already. Well, in this case, the website is http://www.deenut.com/ and is the first hit.
Well, often Mashable, GigaOm, and ReadWriteWeb make the same mistake, so, if the technically savvy guys do it, I cannot be too harsh to the mere journos. Mashable is even worse with their self-linking approach (you click on a site's name assuming you're going to visit the third-party site, but instead, you're going to a tag search page) - totally counter-intuitive and a total pageview bait - it's totally disgusting!
