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>IME better creators have higher respect for their audiences and create better, even entertaining sponsor segments.

This teeters on the verge of being a shill's comment. This concept of "creators" being any different than any other social media "influencer" that is doing things for clicks/likes/subscribes opposed to "respecting" their audience is just farcical. Are there various degrees of their insincerity, of course.

I never drank the social media Kool-aid. I find it very disconcerting how many people from the social media generations actually believe that these "creators" shilling products are anything more than what they actually are.



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