Is there an equivalent for name-dropping that would describe this kind of article? It seems to be clever and up to date but it is in fact empty and condescending. Removed the string of buzzwords, what you get is personal opinions of very slim interest.
I don't think we should attack the writer for writing up his opinion and posting it on the Internet. That's what blogging is if you're not some great thinker like pg or Joel Spolsky. Somebody here thought it was worth discussing, no less.
