Same as psuedostatistics. There are fundamental, objective principals. [1]

Violate those, and it's not what it claims to be.

A bad haircut doesn't claim to be something that it's not, and its goodness is subjective.

[1] https://en.wiktionary.org/wiki/pseudostatistical

Dude, the reference you provide does not support your claim that "There are fundamental, objective principals." Not sure if you are trying to be subversive or just lazy (or both).

Neither. Reference should have followed the word pseudostatistics