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Eventually they're going to run out of people to pay or play. Games don't tend to have a long lifespan, so it probably made sense for them to cash out while they're hot.

There's no way they can sustain this rate for 2+ years, which is what they'd need to do in order to make $200 million.



Maybe that's part of why Zynga makes sense. They seem pretty good at transitioning players to new games.


Yep, sustained success on mobile is all about cross-promotion between a portfolio of games.




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