Because the traditional arguments, going back 30 years now, have strictly been in favor of Apple's design and product purity, not that they could get the most cash out of their customers with the highest prices.
Because the traditional arguments, going back 30 years now, have strictly been in favor of Apple's design and product purity, not that they could get the most cash out of their customers with the highest prices.
Actually this thread is about the inverse: how Apple gets the most cash out of their customers providing some of the BEST prices for the device category.
To quote the article:
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Let’s go back to pretending you’re one of Apple’s competitors. How can you possibly beat the iPad? Well, not on price. Even before the new iPad, rivals were having a hard time matching Apple’s prices while still making a profit. Now that the cheapest iPad cost $399, they face an even tougher road. Because Apple has used its plentiful cash to corner the market on key tablet components—like touch-screen displays—many competitors will find that the only way to make a tablet with comparable features but a lower price is to sell it at a loss.
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Big profit margin != highest prices.
It's because of the streamlined design and product purity that they get to do so. Fewer models instead of confusion multitude of options means huge savings in economy of scale.
Insisting on quality vs quantity, translates to people wanting to buy their stuff despite them being on the high end of the market. Not to mention that given they cater the high end of the market, they do offer the best prices, or near. Can you find a cheaper touch tablet or phone? Yes. Can you find a cheaper tablet or phone that you feel it belongs in the same league? Hardly.
Except if you explain the iPad's success and Apple's 12 year rise with "sheep" and "fanboys" [], no company built something like the iPad, that a large number of people wanted to buy, UNTIL the iPad. And even after, judging from the mediocre sales of competitors.
[] which doesn't even explain how they went from 1-2 million customers and a company close to extinction to 80 million fanboys, much less how 1/4 of the US population can be an "Apple fanboy", or how a "fad" builds up and lasts for 12 years, which is an eternity in tech terms
