I'm happy that their business model is designed around lower market share, with higher quality product, but I don't see how they will lose market share in tablets. There just isn't anything comparable for the whole experience of using the iPad (e.g., having access to content from the iTunes stores, including videos; or being supported with software updates for many years; or having access to a local Apple store where I can send my Dad when he needs help). Plus, the potential competitors just don't seem to get that the iPad is more than hardware and software --- the iPad provides a paradigm shift that many customers want, such as being locked down and which can't be pawned while browsing the Internet, and which can't be pawned by incompetent developers (e.g., button bars for the web browser). It is similar to game consoles.