To be fair, 37 Signals doesn't quite have the kind of product where I go "Wow what a great blog post, hey i've been needing such and such". When i'm choosing software to manage my project I evaluate all choices. Only after i've made an informed decision do I choose to sign up.
However, I can confirm with at least myself that the blog posts have given me confidence about their product that competitors don't have. In effect their posts have pushed me closer to using their product.
What i'm trying to get at, is that their posts are probably more effective at sales than they're giving themselves credit for. However it's hard to measure.
However, I can confirm with at least myself that the blog posts have given me confidence about their product that competitors don't have. In effect their posts have pushed me closer to using their product.
What i'm trying to get at, is that their posts are probably more effective at sales than they're giving themselves credit for. However it's hard to measure.