I stopped counting, but I must have started over a dozen times before I was finally able to check out. What I didn't know was that each walk through the iPad page was ordering another iPad, so my cart wound up with five of them (!) but thankfully removing the extra three didn't make me start over.

[Aside: The new Apple TV is impossible to order from the website because the page has no continue or buy button! Maybe they'll notice when first day sales are zero. You can add one to your cart from the Apple Store iPhone app, but so far I have been unable to check out. Apple seriously underestimated the order volume for these products!]