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> This is also why you should never feel bad if you can get one over on a company. Pricing error that gets you expensive shoes for €1? Screw ‘em. Contractual obligation that effectively gives you lifetime for €1? Screw ‘em. They’ll do the same to you whenever they can

I recently saw a £700 bicycle carbon fork on sale for £70, new, the shop just forgot a zero. I didnt buy it out of feeling bad :(



I'm guessing a component like that was being sold by a local bike shop or a small chain, not an inhuman multinational corporation. I hope you told somebody about the error rather than just leaving it for the next person to buy.

If a company like Amazon mispriced something that way, I'd gladly buy it.


In the UK at least they can refuse to sell at that price if it is an error. A displayed price is not a contract but an invitation to tender. It only becomes different legally if the low price was a deliberate bait-and-switch thing or similar.




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