I would have thought that the console doesn't have much effect on the financial model though. The margin on the console has to be fairly low, and they sell many games for each console sale. I've always assumed that the vast majority of their profit was from the game sales.

TBH I don't know. Apple is obviously a hardware company that happens to make software.

As you say, Nintendo does sell software as you say. But there's plenty of people out there who buy the devices for a couple of games. The people that always just want whatever the latest Mario Kart or Smash Bros is, or whatever.

That's why I've figured they view themselves as a bit of a hybrid. If they viewed themselves as a software company I'd think they would be less fanatical about having their own hardware.