Public stance: To protect their users from the confusing variety of USB-C cables.

Internal stance: Huge margins on overpriced USB-C cables that customers must buy to get the fast charging speeds.

We’re still just a few of years past USB-C cables that were physically destroying hardware. It’s annoying, but I appreciate the effort to protect their reputation against shoddy products.

They get huge licensing fees for all of the approved lightning cables and devices out there.