A quick Google suggests the percentage of people using an adblocker of any kind is only 30-40%
That's around 10-20x higher than I think it is in practice. I suspect the majority of users have naturally developed a "mental adblock" instead from all the visual overload, based on how they will completely ignore non-ad information that isn't presented in an attention-getting-enough manner. I've watched others search for information on the Internet without an adblocker and have been astonished at how all the distractions on the pages don't seem to faze them at all, while I could barely keep my eyes on the screen.
That's around 10-20x higher than I think it is in practice. I suspect the majority of users have naturally developed a "mental adblock" instead from all the visual overload, based on how they will completely ignore non-ad information that isn't presented in an attention-getting-enough manner. I've watched others search for information on the Internet without an adblocker and have been astonished at how all the distractions on the pages don't seem to faze them at all, while I could barely keep my eyes on the screen.