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> it was perfectly possible to replace

2013 They delete everyone's subscriptions AND everyone's subscribers. Blogs come and go every day in large numbers. No more subscribers means it is time to let it go and go do something else. After years building an audience google moved in to embrace, extend, and extinguish. At the time I had many thousands of RSS subscriptions (in my own aggregator), I could see the post frequency decline and the comments dry up by the thousands.

2011 They killed blog search.

2007-2009 They hired Kevin Marks, Technorati's lead architect. And in 2014 Technorati died.

2005, Google, MSN Search and Yahoo created an initiative to help kill the eco system of organic links in comment. They chose to promote the Nofollow attribute to portray everyone and their references as spam. Spam is defined here as not obeying their webdesign orders. We might have gone a bit over the top with etiquette and "rules of civility" say 200 years ago but instruction to treat your guests as spammers??? Punishment if you don't comply!

You may link to a limited number of things from your article/blog post but it must be approved materials following their instructions. Sometimes one needs to point out others are wrong on the internet. It is arguably what we do online? I write down my thoughts, you tell me I'm wrong? The idea one should not link to the "wrong" publication is not constructive to the dialog.

But you can still post your articles to google wave and knol and to your google pages (joking) How about under that amateurish cookie banner defacing blogspot or google groups? usenet?

They are endlessly tinkering with the search algorithm trying to find worthy results, dictating how we should shoot web (or else!), but everyone and their mum already gave up making websites for fun. Even developers who could put something together in a few hours at best have websites with just their resume on it.

Its like.. Google talk > google hangout > google chat. Ahh, they finally stopped talking.



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