Yeah, they are basically a full service marketing firm but they don't think of themselves that way. I've never worked in a label but I have talked to several people who have and they think of themselves more as a grooming service. In other words they prepare the artist on how to be famous as well as make them famous. Every label thinks they are in the mold of Motown. And if you have ever read up on Motown then you know that they had very tight control of their artist. From image, to song selection and everything else in between.

I think that any model that handles the X Factors easily for artist would be the one to beat the record labels. I have a bunch of different ideas in my head competing with each other on what would be the best way to do this. I'm still lost on what is the correct one. I just know that it can be done.