> and yet, every organizations seems to be slowly taken over by it
Microsoft Office is a big deal. It's where the worker lives.
This is because Google didn't spend the money to make workplace software better than Office, only clunky web apps; while Microsoft spent the money to make web apps (nearly) as good as the workplace software everyone uses.
Google chose not to displace 80% of features of the incumbent, while the incumbent added the 20% Google had thought was enough.
So 85% of business workplaces and workplace users are O365/M365 workplaces and users.
Btw, if you make SaaS and don't support "Login with Microsoft..." or their (very easy to integrate) SAML SSO, you're leaving 85% of your TAM on the bench.
Microsoft Office is a big deal. It's where the worker lives.
This is because Google didn't spend the money to make workplace software better than Office, only clunky web apps; while Microsoft spent the money to make web apps (nearly) as good as the workplace software everyone uses.
Google chose not to displace 80% of features of the incumbent, while the incumbent added the 20% Google had thought was enough.
So 85% of business workplaces and workplace users are O365/M365 workplaces and users.
Btw, if you make SaaS and don't support "Login with Microsoft..." or their (very easy to integrate) SAML SSO, you're leaving 85% of your TAM on the bench.
See https://www.xsplit.com/user/auth as an example of a sign-in that enables every workplace and identity.