I've come to the conclusion that we should just ban all advertising, completely. Any possible positives to allowing advertising are entirely dwarfed by the negatives.
I would love it if there were no ads. Seems like a dream though. Has any government tried it? If so, what kind of sneaky ads posing as content emerged? "Native ads" posing as content already exist. At least it's easy to tell the difference when the ad is out in the open and marked clearly.
So would you ban shop signs? What about a shop-sign that simply said "Cafe"? Or "Meals"? That would be the end of chain stores (which I would not regret).
I don't mind shop signs; I do mind posters all over the street-scene.
The Post Office delivers about 4X as much unaddressed junk advertising pizzas and estate agents than real mail, and I object to that. In this country (UK), anyone can stuff whatever junk they like in your mailbox; in the US, I believe only USPS can put anything in your mailbox. Are USPS allowed to deliver unaddressed pizza fliers?
The best argument in favour of advertising is that it makes it possible for a new entrant to a market to make an impression; without it, markets would always be dominated by incumbents, give or take the occasional surprise. I don't know how to capture that benefit, without ending up with the whole world covered in billboards.
We already regulate shop signs - compare e.g. streets in Asia vs. Europe. Completely different what is tolerated. Tolerating informative signage (e.g. non flashy signs telling you what shop you are looking at) is not incompatible with banning advertisements.
> The best argument in favour of advertising is that it makes it possible for a new entrant to a market to make an impression; without it, markets would always be dominated by incumbents, give or take the occasional surprise. I don't know how to capture that benefit, without ending up with the whole world covered in billboards.
I don't think that argument holds much water as ads require a big capital investment. The main reason new entrants need to advertise is because the incumbents are already advertising so you neeed to compete there just to get back the base level of engagement.
I think this new sort of AI-powered language model assistant search will be interesting once it trickles into end user control. Injecting ads requires the model output to be under central control where the they can inject ads. But when we get to the point that we can just automate our browsers to fetch 1000 pages and generate summaries locally, ads will be toast. There is a massive battle for control over generalized computing brewing because the ad networks need to force us to not build.
